Mai au parc
"Mai au parc" (May to the park) is a small local music festival. It takes place in May, in the middle of nature, in the Bernasconi Park in Geneva. Its audience ranges from small children to teenagers, adults and parents. The organizers of the festival wanted to give their event a happy and relaxed atmosphere.
Meo and Park are two best friends who share many similarities. Meo loves to party with his friends. Park is more of a quiet force, he likes to observe and protect nature. These two characters, who like to dance without worry and who like to protect nature, naturally go to Mai au Parc.
The interest of mascots, in the broadest sense, is the more attractive and cheerful atmosphere they can bring to an overall communication. These mascots have been imagined and designed to be accessible to young and old alike, through their dynamism and simplicity. The abstraction leaves the viewer with some interpretation of their identity. The general composition and colors follow the spirit of these two characters, to create a vibrant and festive communication.
Poster proposal under competition
Client
Festival Mai au parc
2021
Professional mandate
CFP Arts Geneva
