Hiver à Sokcho
"Hiver à Sokcho" (Winter in Sokcho) is a book written by the French-Korean writer Elisa Shua Dusapin. As an end-of-school-year exam, we had to create a poster on the theme of identity, about which the book speaks a lot, for the film by Koya Kamura which will be released in 2024
Who are we really? Marcel Proust writes in "In Search of Lost Time" that our social personality is a creation of other people's thoughts; this means that who we are is biased by other people's opinion of us. Sometimes someone finds us arrogant or unpleasant but we don't see ourselves as such. However, the opinion of the other defines us in the world much more than the way we define ourselves. For me, then, identity is strongly linked to our relationships with others. The way we meet and socialise with people will define our identity.
The book tells the story of a young Korean girl who lives a banal life and meets a French comic artist who makes her question her identity and her father, whom she doesn't know very well. The two characters will live a special relationship tinted by the coldness of winter.
The poster I created shows this fragile relationship between the characters in the book. I created a language and symbols around winter and Korean culture. The two characters are subtly represented by a graphic treatment reminiscent of Korean calligraphy. The overall composition is light and lets the drawings and typography speak for themselves.
I was inspired by the posters of the 50s and 70s by Saul Bass, Maurice Binder or Jack Davis, with little intellectual games in their posters. The faces, which don't appear to us coldly at first sight, can also be snowflakes or traces of snow. All these interpretations are not wrong, because they converge towards this idea of winter and Sokcho that I wanted to convey.
Poster-flyer
297x420 mm
2021
School exam
CFP Arts Geneva
